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| Criterion |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |  Growth Growth Experiment |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-2 Wochen | 60-120 min |
Participantsdifferent | 2-8 | 1-5 | 1-6 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tags1 shared | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | GrowthRetentionConversion |