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| Criterion |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High | High |
Timedifferent | 45-90 min | 1-3 h | Halber Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | StrategyMetricsExecution | ExperimentsGrowthAnalyticsValidation |