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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Force Field Analysis |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 45-90 min | 1-5 Tage | 45-60 min |
Participantsdifferent | 2-8 | 3-12 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Force Field Map, Change Levers, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | GrowthStrategyMarketPortfolio | ChangeDecisionStrategy | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |