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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowMediumMedium
Timedifferent
45-90 min60-120 min1-2 h Setup, laufend
Participantsdifferent
2-83-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
GrowthMetricsExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard