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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min60-120 min15-60 min je Zyklus1-2 h
Participantsdifferent
2-83-81-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogSituation Assessment, Decision Loop, Action UpdatesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
DecisionChangeLearningStrategy
StrategyDecisionAssumptionsHypothesis
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