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| Criterion |  Business Strategy Ansoff Matrix |  Growth Flywheel |  Product Strategy DIBB |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 60-120 min | 1-2 h | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | DIBB document, Belief list, Bet list, Learning report | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | GrowthRetentionConversion | StrategyDecisionAssumptionsHypothesis | AnalyticsConversionGrowth |