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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumLowLow
Timedifferent
45-90 min60-120 min60-90 min1-2 h
Participantsdifferent
2-83-84-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogProblem Cluster, Prioritized Challenge, ExperimentDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
FacilitationDecisionProblem solvingWorkshop
StrategyDecisionAssumptionsHypothesis
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