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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |  Product Discovery Riskiest Assumption Test |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-5 Tage | 1-2 Wochen pro Iteration | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 2-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision | Prioritized Assumption List, Test Plan, Results Report | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryAssumptions | ValidationExperimentsDemandGrowth |