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| Criterion |  Business Strategy Ansoff Matrix |  Agile Example Mapping |  Business Strategy Three Horizons |  Agile Specification by Example |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | Halbtags-Workshop, dann iterativ | 60-90 min pro Feature |
Participantsdifferent | 2-8 | 3-7 | 3-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Example Map, Acceptance Criteria, Open Questions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Example Table, Acceptance Tests |
Tagsno overlap | GrowthStrategyMarketPortfolio | Behavior-Driven DevelopmentRequirementsExamplesRefinement | StrategyInnovationPortfolioForesight | AgileRequirementsExamplesBehavior-Driven Development |