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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Evaporating Cloud |  Product Strategy Impact Mapping |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 60-120 min | 45-90 min | 1-2 h |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Impact Map, Outcome Hypotheses, Delivery Options | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthStrategyMarketPortfolio | Theory of ConstraintsAssumptionsSystems thinking | OutcomesStrategyBehaviorPlanning | StrategyDecisionAssumptionsHypothesis |