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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45-90 min60-120 min1-3 h2-4 h
Participantsdifferent
2-82-82-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsGap Matrix, Action Plan, Risk NotesFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
GrowthStrategyMarketPortfolio
Theory of ConstraintsAssumptionsSystems thinking
StrategyAnalysisPlanning
Theory of ConstraintsSystems thinkingChange
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