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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Evaporating Cloud |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 60-120 min | 60-120 min | 1-3 h |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | Theory of ConstraintsAssumptionsSystems thinking | GrowthRetentionConversion | AnalyticsConversionGrowth |