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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min60-120 min1-3 h1-2 h
Participantssame
2-82-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsContext Map, Integration Patterns, Boundary NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
GrowthStrategyMarketPortfolio
Theory of ConstraintsAssumptionsSystems thinking
Domain-Driven DesignBoundariesStrategy
StrategyDecisionAssumptionsHypothesis
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