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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |  Growth Funnel Analysis |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 45-90 min | 1-2 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report | Funnel report, Drop-off analysis, Optimization hypotheses | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis | AnalyticsConversionGrowth | ForecastingExpertsDecisionStrategy |