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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Diary Study |  Business Strategy SWOT Analysis |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 30-60 min | Multiple workshops over several weeks |
Participantsdifferent | 2-8 | 5-20 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Diary Entries, Longitudinal Patterns, Experience Timeline | SWOT matrix, Strategic options, Action list | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | GrowthStrategyMarketPortfolio | UX researchTrackingBehavior | StrategyAnalysisMarketPositioning | GrowthBehaviorRetention |