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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-4 Wochen30-60 min45-90 min
Participantsdifferent
2-85-202-83-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesDiary Entries, Longitudinal Patterns, Experience TimelinePower Interest Grid, Strategy per StakeholderImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthStrategyMarketPortfolio
UX researchTrackingBehavior
StakeholdersFacilitationAlignmentPlanning
OutcomesStrategyBehaviorPlanning
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