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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45-90 min1-4 Wochen45-90 min1-4 Wochen
Participantsdifferent
2-85-202-86-30 Experten
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesDiary Entries, Longitudinal Patterns, Experience TimelineAssumption List, Critical Assumptions, Learning PlanExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
UX researchTrackingBehavior
AssumptionsRiskDecisionDiscovery
ForecastingExpertsDecisionStrategy
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