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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Design Thinking |  Innovation Design Sprint |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | High | High |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | 4-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 4-10 | 5-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Problem Statement, Prototype, Test Learnings | Prototype, Test Findings, Decision Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | InnovationPrototypeResearch | Design sprintPrototypeValidationInnovation | ExperimentsGrowthAnalyticsValidation |