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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Design Thinking |  Growth A/B Testing |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | 1-4 Wochen | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 4-10 | 1-6 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight |