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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Decision Making Delphi Method | ![]() Business Strategy SWOT Analysis | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 30-60 min | 1-2 h |
Participantsdifferent | 2-8 | 6-30 Experten | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | SWOT matrix, Strategic options, Action list | DIBB document, Belief list, Bet list, Learning report |
Tags1 shared | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy | StrategyAnalysisMarketPositioning | StrategyDecisionAssumptionsHypothesis |



