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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 6-30 Experten | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |