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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Delphi Method |  Growth Hooked Model |  Decision Making Force Field Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 45-90 min | 1-4 Wochen | Multiple workshops over several weeks | 45-90 min |
Participantsdifferent | 2-8 | 6-30 Experten | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Hooked loop, Trigger map, Reward design, Ethics check | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy | GrowthBehaviorRetention | ChangeDecisionStrategy |