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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Delphi Method |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 2-4 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 6-30 Experten | 3-10 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight |