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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Delphi Method |  Growth A/B Testing |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 1-4 Wochen | 1-2 h |
Participantsdifferent | 2-8 | 6-30 Experten | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation | StrategyDecisionAssumptionsHypothesis |