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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Decision Framing Workshop |  Growth Funnel Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 60-120 min | 1-3 h | 1-2 h |
Participantsdifferent | 2-8 | 4-10 | 1-5 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Decision Frame, Decision Question, Criteria List, Evidence Plan | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | Decision framingAlignmentCriteriaOptions | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation |