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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Contradiction Analysis |  Innovation Morphological Analysis |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 60-120 min | 1-3 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Morphological Box, Concept Combinations, Idea Shortlist | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | ContradictionsInnovationProblem solving | IdeationInnovationCreativity | StrategyInnovationPortfolioForesight |