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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min45-90 minWochen bis Monate je Goal60-120 min
Participantsdifferent
2-82-63-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesCommunication Plan, Channel Matrix, Message CadenceGoals, Idea bank, Step-project list, Tasks, Learning reportsCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
GrowthStrategyMarketPortfolio
CommunicationStakeholdersDeliveryPlanning
RoadmapOutcomesPlanningExperiments
ArchitectureCommunicationStakeholdersCanvas
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