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| Criterion |  Business Strategy Ansoff Matrix |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitysame | Low | Low |
Timedifferent | 45-90 min | 20-45 min |
Participantsdifferent | 2-8 | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Content groups, Label set, IA hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | Information architectureNavigationStructure |
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