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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Stress Test |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | Half day | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Stress Test Report, Action Plan per Scenario | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelRiskDiagnosis | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |