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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Canvas |  Decision Making Force Field Analysis |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 1-2 h | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 2-8 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Business Model Canvas, Assumption List, Business Hypotheses | Force Field Map, Change Levers, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | GrowthStrategyMarketPortfolio | Business modelStrategyValueInnovation | ChangeDecisionStrategy | StrategyInnovationPortfolioForesight |