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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Bucket System.
Agile
Bucket System
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a large batch of work needs a fast, rough estimate, it sorts items into predefined size buckets. It sorts work by value, risk, and delivery ability. The result is captured as a Bucketed Backlog, Relative Estimates, and Split Candidates.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min30-90 min45-90 minMultiple workshops over several weeks
Participantsdifferent
2-83-123-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesBucketed Backlog, Relative Estimates, Split CandidatesImpact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthStrategyMarketPortfolio
EstimationBacklogRelative sizing
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
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