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| Criterion |  Business Strategy Ansoff Matrix |  Facilitation Barcamp |  Growth Growth Experiment |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many people can contribute knowledge and the flow should stay open, Barcamp provides a framework for self-organized sessions. The format channels energy without defining the content too narrowly in advance. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Halber Tag bis 2 Tage | 1-2 Wochen | 1-2 h |
Participantsdifferent | 2-8 | 15-200 | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Session Board, Session Notes, Community Learnings | Experiment card, Result summary, Next bet | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | FacilitationLarge groupLearning | MarketingGrowthExperimentsLearning | AlignmentStakeholdersStrategyFacilitation |