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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowHighMedium
Timedifferent
45-90 minHalber Tag bis mehrere Wochen1-2 h Setup, laufend
Participantsdifferent
2-84-122-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesBalanced Scorecard, Strategic Measures, Initiative MapAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyMetricsExecution
GrowthMetricsExperiments
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree