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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |  Growth Hooked Model |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | Halber Tag bis mehrere Wochen | Multiple workshops over several weeks | 60-120 min |
Participantsdifferent | 2-8 | 4-12 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyMetricsExecution | GrowthBehaviorRetention | GrowthRetentionConversion |