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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |  Decision Making Delphi Method |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 45-90 min | Halber Tag bis mehrere Wochen | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 4-12 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Expert Forecast, Consensus Range, Assumption Notes | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyMetricsExecution | ForecastingExpertsDecisionStrategy | PrioritizationScoringGrowthDecision |