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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowLowMedium
Timedifferent
45-90 min45-90 min60-120 min45-60 min
Participantsdifferent
2-82-84-102-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesAssumption List, Critical Assumptions, Learning PlanProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthStrategyMarketPortfolio
AssumptionsRiskDecisionDiscovery
FacilitationAlignmentDiscovery
AssumptionsRiskExperimentsValidation
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