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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 45-90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan | KPI Tree, Owner List |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery | MetricsStrategyAlignmentMeasurement |
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