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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |  Product Strategy DIBB |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 45-90 min | 45-90 min | 1-2 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |