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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 45-60 min | 1-2 Wochen pro Iteration | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions | AssumptionsRiskDecisionDiscovery |