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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Innovation Lean Startup |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 45-60 min | Wochen bis Monate je Lernzyklus | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | LeanStartupValidationMVP | ExperimentsValidationDiscoveryAssumptions |