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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Operations ALPEN Method |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 45-60 min | 10-20 min daily | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 1 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Daily Plan, Time Estimates, Review Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | PlanningTime managementProductivityOperations | ValidationExperimentsDemandGrowth |