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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowHighMedium
Timedifferent
45-90 min1-2 Tage1-4 Wochen45-60 min
Participantsdifferent
2-81-41-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesArchitecture Document, Context View, Runtime View, Deployment ViewExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthStrategyMarketPortfolio
ArchitectureDocumentationCommunication
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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