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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min30-90 min1-3 h1-3 h
Participantsdifferent
2-83-122-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesAffinity Size Map, Grouped Estimates, Unclear ItemsPESTLE Map, External Risks, Strategic QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
EstimationBacklogRelative sizing
StrategyMarketAnalysis
StrategyAnalysisPlanning
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