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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
45-90 min15-45 min1-2 h1-2 h
Participantsdifferent
2-81-32-84-12
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesADR File, Decision Log, RationaleProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthStrategyMarketPortfolio
ArchitectureRationaleDocumentationGovernance
VisionCanvasStrategyAlignment
AlignmentStakeholdersStrategyFacilitation
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