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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
LowLowHighMedium
Timedifferent
45-90 min30-60 min0.5-2 Tage2-4 h
Participantsdifferent
2-81-56-124-10
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control ListService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
Service designOperationsJourneyBlueprint
JourneyServiceService design
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