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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
LowLowMediumLow
Timedifferent
45-90 min30-60 min1-3 h30-60 min
Participantsdifferent
2-81-52-83-12
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control ListGap Matrix, Action Plan, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
StrategyAnalysisPlanning
StrategyAnalysisMarketPositioning
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