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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min30-60 min1-3 h1-3 h
Participantsdifferent
2-81-52-82-10
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control ListGap Matrix, Action Plan, Risk NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
StrategyAnalysisPlanning
StrategyMarketAnalysis
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