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| Criterion |  Business Strategy Ansoff Matrix |  Growth A/B Testing |  Agile Starfish Retrospective |  Agile Start Stop Continue |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 1-6 | 4-12 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary | Starfish Board, Practice Changes, Experiments | Start Stop Continue Board, Improvement Actions |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation | RetrospectiveImprovementExperimentsTeam | RetrospectiveImprovementTeamReflection |