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| Criterion |  Business Strategy Ansoff Matrix |  Growth A/B Testing |  Innovation Design Sprint |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 4-5 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 1-6 | 5-8 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation | StrategyInnovationPortfolioForesight |