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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.
Complexitydifferent
LowHighLowLow
Timedifferent
45-90 min1-4 Wochen15-45 min1-2 Tage
Participantsdifferent
2-81-61-31-4
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summaryADR File, Decision Log, RationaleArchitecture Document, Context View, Runtime View, Deployment View
Tagsno overlap
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
ArchitectureRationaleDocumentationGovernance
ArchitectureDocumentationCommunication
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